Brand Manifesto
Who We Are
Story9 is a performance-driven digital agency built for ambitious brands. We combine strategic insight with creative execution to deliver measurable results.
How We Work
We lead with data, move with agility, and never settle for average. Our approach is collaborative, transparent, and relentlessly focused on outcomes.
What Makes Us Different
We don't just run campaigns — we build growth engines. Every decision is backed by insight, every creative choice is intentional, and every result is tracked.
Personality & Voice
How we sound and feel across all touchpoints.
Confident
We speak with authority. We know our craft and it shows.
Sharp
Clear, concise, no waffle. Every word earns its place.
Warm
Professional but approachable. We're people first.
Bold
We're not afraid to challenge convention or push boundaries.
Tone of Voice Quick Guide
We say
- “Let's explore a smarter approach”
- “The data shows us...”
- “Here's what we recommend”
We don't say
- “We think maybe...”
- “It depends...” (without follow-up)
- “That's not our department”
Logo
All logo versions with downloads in multiple formats.
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Usage Guidelines
Do
- Use approved logo files only
- Maintain minimum clear space
- Use on approved background colours
Don't
- Stretch or distort the logo
- Change the logo colours
- Place on busy or clashing backgrounds
Colour Palette
Click any swatch to copy the hex code.
primary
secondary
accent
Typography
Our type system.
Our primary typeface for headings and body copy. Clean, modern, and highly legible.
Iconography
We use Lucide icons for consistency across all digital touchpoints. Click any icon to copy its name.
Marketing & Sales
Communication
Content & Media
Navigation & UI
Business & Strategy
Technology
Actions & Status
Security & Users
Icon library: We use Lucide icons at 24px default size, with 1.5px stroke width. Always use outlined style, never filled. Full library available at lucide.dev.
Templates & Downloads
Internal templates and branded resources.
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Stationery
How the brand comes to life on everyday materials.
Business Card
Front: Navy background with white logo. Back: Contact details on white.
Letterhead
Clean white with navy header bar and teal accent line.
Email Signature
Standardised HTML signature with name, role, and social links.
Presentation Deck
Google Slides template with branded master slides.